7 SEO trends to watch out for in 2022

The SEO industry and the practice of SEO itself can be very unpredictable, especially with Google Algorithm updates that happen from time to time. Aside from the updates, SEO specialists and every digital marketing agency must also keep track of fluctuations in the market and note changes in user behavior when searching for certain products and services.  

Considering the factors mentioned above, it’s safe to say that creating a marketing strategy as early as possible and tweaking it as needed is the best way to ensure that you achieve your target in 2022.  

Here are some of the SEO trends that you may help boost your rankings this 2022.  

1. Create more evergreen content

While looking through your existing content and keeping them up to date is a great way to maintain the accuracy of the information, it can only do so much in bringing new traffic to the website. Hence, regularly updating your website by publishing valuable, timely, and relevant content remains to be a vital part of an effective marketing strategy. 

2. Focus on user intent

When people go online to search, they often have a specific question or issue that requires a specific answer. It is the marketer’s job to think about how users search for what they need, as well as how the content can be formatted so that the most vital information is given immediately to the users. Leverage local SEO services as often as you can, especially if you have a physical store that customers can visit.  

3. Use multiple channels

Since users are using different social media platforms, your online digital marketing agency Dubai must also create omnichannel marketing strategies to ensure that the message of the brand is delivered to the right audiences. This can also increase brand visibility and awareness. 

4.  Try interactive experiences

Quizzers, polls, guides, and video marketing are some of the latest trends that can draw visitors to the website. It also provides the users with the information that they’re looking for in a format that is fun and more memorable. 

5. Update existing content

Keeping your website content not only provides your website visitors with new and fresh information. It also improves the credibility of the website. When possible, use this as an opportunity to highlight your brand as a local SEO company.

6. Expanded user experience

User experience is not something that will come and go. However, giving your website visitors a great experience while browsing may be helpful in driving more traffic and conversions to your website. A horrible browsing experience will drive users from the website.  

7. Optimizing Google Discover

Google Discover is a google program that collects relevant information based on what a user typically searches for and places it at the top of the search page. Hence, optimizing your content with relevant and concise information is key in improving your visibility in the SERP. 

If you are looking for reliable digital marketers who can give you the best advice on how to make the most out of your marketing strategy, Creativo offers a range of digital marketing solutions to help businesses achieve their full potential in the digital space.