SEO vs Local SEO: What’s the difference?

Today’s technology makes it easier for almost everyone to get whatever they need online. Most business transactions happening online start with users entering a specific term in search engines to find the products or services they require. To make sure their products and services are visible to customers, businesses and every digital marketing agency use different strategies to make sure they are at the top of search results.  

What is SEO? 

Search engine optimization is the process of increasing the quantity and quality of organic traffic going to your website. Getting quality traffic means that the users visiting your website are looking for the specific products or services you offer. Hence, increasing the chances of conversion instead of getting users who randomly visit websites without any intentions of buying anything. 

What is local SEO? 

Local SEO is a subset of SEO that focuses most if not all optimization efforts on reaching local users. While the area covered is often significantly lower, it helps in driving more quality traffic to the website. Hence, local SEO companies often combine traditional SEO and local SEO. 

If your business is operating in the franchise, home and repair, industrial, heavy equipment, real estate, legal, local consumer services, medical and health, and tourism, you can benefit a lot from leveraging local SEO. While it may not deliver as much traffic as traditional SEO, using local SEO services makes your business easier to find users who are near your physical address. Users who are looking for something local are more likely to convert compared to users who may be looking up products and services for price comparison. 

Whether you need an online marketing agency to help grow your business or need assistance in creating your marketing campaign, we at Creativo can help clients reach their full potential with our digital marketing services covering e-commerce, web design, SEO, and SEM. We are a social media marketing company in Dubai that can help you create a customized strategy for your business. You may also get in touch with one of our experts if you need help in eCommerce website development.