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Share of Voice: How to Calculate It & Why It Matters

Apr 25, 2022  |  Reading Time: 2 minutes

Digital marketing agencies look at different metrics to determine how customers and targets are responding to their strategy in online marketing Dubai.

Share of Voice is a metric that marketers and digital marketing agency Dubai use to compare brand awareness against their competitors on various online platforms. The term has been in use before the digital age. Traditionally, the share of voice is a metric used to measure the effectiveness of tv, print and radio advertising. Now, it is used to measure and track brand awareness, reach, traffic, and more.

How to calculate for Share of Voice?

Share of Voice can be calculated by dividing your brand’s measures by the total market measures. To get these numbers you will need a range of tools used for online marketing.

For example, you wish to calculate your brand awareness, use the formula below:

number of mentions of your brand/total number of brand mentions (yours + your competitors’) x 100 = your SOV

share of voice - Illustration of media concept

Why does it matter?

Whether you’re doing your marketing strategy on your own or hiring the best SEO agency in Dubai, knowing your SOV for each effort will help you determine how your brand is doing against competitors. You will also get a better picture of which part of your marketing strategy is resonating well with your audience.

When you calculate your SOV, it will also be easier to determine what areas of your marketing strategy you need to work on. For example, you can check how well your local SEO Dubai strategy is working vs that of the competitors and make the necessary adjustment to your strategy until you find one that resonates with your target market and helps increase your conversion rate.

Whether you need an SEO agency UAE to help grow your business or you need assistance in understanding your performance result to improve your marketing strategy, we at Creativo can help clients reach their full potential with our digital marketing services covering e-commerce, app development, web design, SEO, SEM, and SMM.

We are a digital media marketing company in Dubai that can help you create a customized strategy for your business. You may also get in touch with one of our experts.