Successful Advertising Campaigns This Holiday Season – Ultimate GuideDec 6, 2022 | Reading Time: 2 minutes
The buying behavior of consumers is hard to predict during the holidays. While having historical data from previous years is often helpful, it does not always guarantee a successful holiday campaign.
Hence, businesses and providers of digital marketing services in Dubai must prepare ahead of time and think of unique ways to entice consumers to purchase.
If you’re still working on your holiday campaign with a social media agency Dubai, consider the following tips:
Study previous holiday campaigns
Audit your previous campaigns and look for patterns in the behaviour of your target audience. While it does not always guarantee the success of the new campaign, studying the previous campaigns can guide you. Look for opportunities that you can use and take note of the previous strategies that didn’t work, as well as the mistakes you must avoid in the new campaign.
Come up with a holiday campaign tailor-fitted to your target market
When coming up with a new holiday campaign, you need to know what clicks with your target market. It may be tempting to imitate what your competitors are doing, but this does not guarantee success. While your potential target market has similarities, it is important to understand that your customers might have different needs. Study the purchase journey of your customers and create a campaign that will encourage a positive response from them.
Always be prepared
Aside from creating a contingency plan in case one strategy doesn’t work as expected, you also need to prepare and be able to react quickly to resolve any issues that may occur upon launching your holiday campaign. If your main business is online, be sure to work with the best seo company in Dubai to make sure your website is working correctly before the launch and that issues will be handled accordingly as they arise.
Whether you’re looking for SEO services in Dubai to improve and fix issues on your website before the holiday rush or you need other digital marketing services to increase your business’ conversions during the holidays, we at Creativo can help clients reach your full potential, with our digital marketing services covering e-commerce, app development, web design, SEO, SEM, and SMM.
We are a digital media company in Dubai that can help you create a customized strategy for your business. You may also get in touch with one of our experts.
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