Successful YouTube Marketing StrategiesSep 13, 2015 | Reading Time: 3 minutes
Known as the ‘second largest search engine’, YouTube can help you create a strong connection with your audience. It’s a great opportunity for every marketer. Because Google owns YouTube, videos from the site are ranked high on Google’s search pages routinely.
Think of YouTube as a social conversation between you, and those who want to hear what you have to say. Your message can reach millions of people that all have the potential of becoming prospective customers. The right strategy will bring loads of benefits to your business.
Benefits of YouTube Advertising
- YouTube has an estimated 60 million unique visitors each month. By creating a channel and uploading compelling video ads, a business will be able to captivate millions of people that all have the potential of becoming prospective customers.
- Your videos can either inform, educate, or entertain. If viewers like what they see, they will share it across various social media platforms in an instant. It expands the advertisement’s reach, without the marketer investing another dollar.
- When consumers look for products and services, their first stop is usually the search engine. A video may come up in one of the top spots in the organic search. It becomes an expansive and powerful strategy because it can stand out above the other links.
- Online marketing messages are more likely to encourage comments from consumers than traditional television advertisements. Marketers can engage viewers in follow-up conversations and garner useful knowledge to improve their business.
YouTube Marketing Tips and Strategies
YouTube is a social media platform just like Facebook and Twitter, so try to interact as much as possible. Before starting a channel, be clear about your specific objectives. YouTube is an internal search engine, so it’s easier for your content to be seen.
Identify priority subjects. What do you want to communicate to your various audiences? As you get started, evaluate the interest level of your audience. You can make use of Google and YouTube keyword tools. Doing so can will pinpoint subjects effectively.
Produce diverse content. Leading marketers in YouTube produce more content. This way, you’re giving subscribers and other interested parties a reason to return. Vary your video lengths, content, and the way you present them.
Integrate web content. For an effective video marketing program, find a way to link your YouTube channel and website. One can embed videos on web page to drive CTA and search. The best part is, YouTube automatically compensates for diverse devices.
Engage your community. Compared to blogs and social posts, audiences are ten times more likely to share and comment on video content. That’s why it can also be a powerful social media platform. Engagement can drive more views and action.
Collaborate videos. Search for companies that are already utilizing YouTube effectively. Choose those that are targeting the same audience, but not in direct competition with you. This strategy allows you to capture their viewer’s attention.
Hundreds of YouTube partners are earning six-figure incomes from their presence. It has become the new trend to get products and services in front of as many people as possible. Plus, you can save on costs, because it’s a free video channel.
Creating videos may depend on your expertise and budget. You can make use of what you have, such as your smartphone. Take advantage of many video and editing tools available in the market. There are different options depending on the effect you need, and your level of comfort with the technology.
If you have the budget for your marketing, hire a YouTube advertising expert to help you plan, implement, and launch your campaigns.