Why Having A User-First Approach To SEO Is Important
Aug 10, 2022 | Reading Time: 2 minutesWhether you're a regular user or you work with the best SEO company in Dubai and are knowledgeable about the best SEO practices, there's no denying that user experience plays a crucial role in improving your website's performance. Your website's
7 Ways To Recover Rankings After Google Algorithm Updates
Jul 20, 2022 | Reading Time: 3 minutesGoogle Algorithm updates are not a rare occurrence, and a digital marketing company Dubai usually has a lot of things to do once the update rollout is completed. There are times when digital marketers notice fluctuations or irregularities in the
How to Create Google-Friendly FAQ
Jul 1, 2022 | Reading Time: 2 minutesA website’s FAQ page has two major functions: it is a sales tool, and it provides valuable content for SEO. If your frequently asked question page is doing just one or none of these, it is now time work on this
Website Security Matters to SEO
Jun 17, 2022 | Reading Time: 2 minutesWhen it comes to SEO, a reliable SEO company in Dubai will work to cover all aspects of a website that need optimizing. But this is not easy as several factors influence a site’s ranking in SERP. Security is one of
White Hat vs. Black Hat SEO: What’s the Difference?
May 20, 2022 | Reading Time: 3 minutesWhen it comes to Search Engine Optimization, there are many misconceptions about what actually counts as legitimate SEO techniques, and strategies have proven to work overtime if you follow the rules. Understanding what’s what when it comes to SEO best practices
SEO and SEM, How Do They Work Together
Feb 24, 2022 | Reading Time: 2 minutesCompanies/Talents offering digital marketing services in Dubai often design digital marketing strategies utilizing different platforms to achieve the business' goals. Depending on the type of business, marketers often combine SEO, SEM, social media marketing efforts to establish the brand's online
How Has Coronavirus Impacted Search Behavior?
May 7, 2020 | Reading Time: 2 minutesThere’s no doubt that the crisis caused by the Coronavirus (COVID-19) pandemic has brought an incredibly difficult situation to businesses around the world. Many businesses are going through a lot of new challenges as international borders close, bricks-and-mortar businesses shut
SEO: Understanding search intent
Feb 13, 2020 | Reading Time: 2 minutesWhat is search intent? Sometimes referred to as keyword intent, search intent is the underlying reason behind every search query. It represents the objective that the searcher is trying to accomplish. For instance, someone might want to learn, find, or buy
How to improve your conversion rate through call-to-action
Apr 1, 2019 | Reading Time: 2 minutesYour website visitors cannot get through your checkout process or sign-up form without clicking at least one button; that one button — like any other call to action button on your website — can be improved. So if you are looking
How to Increase Traffic on your Website
Feb 24, 2019 | Reading Time: 3 minutesWithout website traffic, there will be no customers, and without customers, there will be NO SALES. As a business owner, one of your biggest challenges is to make sure that when people look for a product or service like yours, they