Nowadays, multitasking and instant results are the norms, so it is no surprise that the voice search has been getting more popular. A study from Google shows that 55% of teens and 41% of adults use voice search more than

It is no doubt that mobile has overtaken the web for the past couple of years and as expected, Google has made some important changes to reflect this. In 2016, the search engine giant announced the mobile-first indexing. This will

A brand name allows customers to trust the quality of each service or product that a business offers in the market. Every single mention of a brand name recalls a customer’s perceptions and experiences, regardless if it is positive or