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Aug 1, 2021  |  Reading Time: 2 minutes

What Is Search Engine Marketing? Search engine marketing (SEM) is one of the many digital marketing strategies used to increase the visibility of a website in search engine results pages. While the industry term once referred to both organic search activities

Dec 29, 2019  |  Reading Time: 2 minutes

PPC is a type of online advertising, where the advertiser will only pay if someone clicks on an advertisement going to your website. Basically, it is a way of paying for visits to your site, rather than gaining them organically.

Oct 13, 2019  |  Reading Time: 2 minutes

Most of the time, small businesses struggle with limited resources, it can be hard to decide what is the best platform to allocate your marketing budget. Paid search, also known as pay-per-click, is a powerful digital marketing tool for online advertising

Jun 30, 2019  |  Reading Time: 2 minutes

It is easy to invest in Google Ads. Once you have selected your keywords, written your ad copies and provided your credit card details, then you can start running your ads. So, what could possibly go wrong? Google Ads is undeniably