You can have the most appealing website with easy navigation, the highest quality products backed by top-notch customer service and enough budget when it comes to marketing. However, none of this matters if you are not reaching and engaging the right audience for your brand.
In order to drive relevant traffic to your website and increase sales, marketing and advertising companies in Dubai suggest that you first need to define what a qualified audience is for your brand. Make sure to determine who they are and how they use each channel at the various stages of their purchase journey, from interest and validation through to decision making and advocacy.
1. Understand the customer problems that you solve
The first step in defining the right market for your brand is to understand the problems that you solve. Once you have a good idea what these are, you can start to work out who is most likely to suffer from these problems.
2. Picture of your target customer
Start to list all the different types of customers that suffer from the problems that your business solve. After this, you can start to build up a picture of these customers. You can classify them by location, net-worth or by market sector – are they manufacturers, service provider, individuals, agents, and so on.
Furthermore, you can also ask yourself other types of relevant questions about these people. Are they married? Are they male or female? Do they play golf? Define them in as many relevant ways as possible. A good SEO agency in Dubai can surely help in defining your target audience.
3. Check out the competition
One of the most effective ways that businesses discover details about their target market, is by looking at their competitors. Browsing through business websites, checking out social media feeds, and even using online social listening tools can help you define your target audience.
Determine who your competitors are targeting and ask yourself whether the demographic they are looking at also fits with your business. Keep in mind that while you are analyzing your competitors, you should also be looking for ways to fill the gaps that they have missed. If they lack on social media presence, it may be a good opportunity for you to engage with social media marketing in Dubai to outrun your competitors. This could be a great way to boost your sales potential and set yourself apart from the crowd.
Understanding of who your customers are and what motivates them will help you define a more relevant audience. Only then can you use digital marketing channels including Google advertising Dubai to reach that audience, and drive higher quality traffic. It will also help you improve on-site engagement and, most importantly, increase sales.
Creativo is fully dedicated to learning and understanding your business. By building a relationship with each of their clients, we can ensure that our marketing strategy is built with the sole focus of solving the problems your business faces. Each of our marketing campaigns is built with the client’s needs in mind to solve the greatest marketing problems.
Without website traffic, there will be no customers, and without customers, there will be NO SALES.
As a business owner, one of your biggest challenges is to make sure that when people look for a product or service like yours, they find you and not a competitor.
This however is the tough part.
You publish something great but have no idea how to get people’s attention. Maybe you posted it on Facebook or Twitter and got a few clicks, but nothing significant. You email a few friends and tell them to take a look, but that can only go so far.
So, the question is, is there actually a method for getting consistent traffic to your website? Thankfully, there are tried and true methods that are usually offered by marketing and advertising companies in Dubai.
SEO (Search Engine Optimization)
Knowing and meeting your target audience’s needs can significantly increase your site’s traffic and your overall conversion rate. Obviously, there are thousands – or even millions – looking for your website, even if you do not know it. And it is your job to help them look for your site in an easier and more efficient manner. One of the best ways that you could help them is to optimize your website for search engines.
Therefore, if your website is highly ranked in search engines, especially Google, you will notice an increase in revenue because of the increase in clicks that you receive. Similarly, people nowadays have short attention spans and want to find the right website on the first page of the organic search results. That is why the sites that are ranked in the first page of Google searches receive higher traffic than those located in subsequent pages.
Now you might be wondering how to use SEO to get more traffic. SEO is the perfect channel to your search advertising and can help you generate more traffic and leads from search results pages. But there are so many factors that go into search engine optimization, how do you know where to start? And what SEO factors will have the biggest impact on your website traffic? This is where a good SEO company comes in. Search Engine Optimization is not something you learn overnight, most of the time, it is best to leave it to the experts. A good SEO agency in Dubai knows which of the Google ranking signals is best for your website to rank in order to increase traffic.
Google Display Ads
Running paid ads may seem like a challenge, and there can be a bit of a learning curve.
One of the most powerful types of ads that Google offers is their display ads.
Google Display Ads allows you to consistently run an online marketing campaign using the power of the Google Display Network. This network comprises of more than 2 million websites allowing Google banner ads. These ads have been used for many years, and they are still a highly popular and powerful tool that can produce more traffic and conversions.
In order to take full advantage of Google Display Ads, it is important to understand more about:
- What the platform is
- How the platform works
- What types of businesses will benefit from it
- What types of ads are available
- How to target your audience
- How to analyze metrics to increase efficiency
Through the use of Google Display Ads, advertisers can create captivating banner ads that are either focused on an image, or an image mixed with text that can be added in Google Display Ads when the ad is created.
Basically, for visual ads that draw the attention of potential customers, Google Display Ads are an effective tool. The good thing is quality Google Partner agencies offers these types of paid ads, which helps business owners to leverage different online marketing channels.
Perhaps, your business is struggling, and you think that a weak online presence is to blame.
No matter the situation of your business, Creativo UAE can help. We pride ourselves on our ability to drive qualified traffic to our client’s website which makes us the best SEO company in Dubai. When you work with us, we will not only help you boost the traffic to your site, but we will also increase the quality of your traffic so that you get longer dwell times, lower bounce rates, superior engagement and higher conversion rates. Inquire today!
Trying to keep pace with the fast changing digital marketing landscape can be difficult. There are always new tools, methods, services offered every year that businesses “should” follow to keep up with the competition.
Digital marketers do need to keep a close eye on the trends and adopt new strategies where it makes sense for their business. In 2019, we will see rapid growth in a number of different strategies.
Digital marketing and advertising companies in Dubai say that some of these strategies have seen consistent growth for years. Others are new and just now beginning their ascension in the digital world. But, all of them will play a key role in the internet marketing industry in 2019.
Fast loading website.
People want an instant result and gratification as the amount of information received causes shorter attention spans. So, if your website is unattractive, slow to load or confusing to use, people will leave and move to your competition.
Make sure your website loads quickly because if not, consumers will abandon your site. Also, make sure your site is easy to navigate. Do not forget to add clear calls-to-action that tell the customer what you want them to do. For instance, you can put a button in the header of your main page that says “Get Directions,” “Call Today”, etc.
Try Facebook ads.
Consider Google Ads for Your Small Business
Engage in link building.
Link building is one of the great ways to let search engines like Google know that your website is popular.
If you do link building correctly, getting a few high-quality links rather than a bunch of low-quality spam links, you will inform Google that your website is relevant. This proves to Google that your website is worthy of showing up in a local search.
Find local business owners and bloggers who are willing to link to your website if you return the favor or write a guest post for a local blog.
Don’t forget about local news sites that might run an article that links to your website if you have a special promotion or event coming up. A great SEO agency in Dubai should know how to do link building the right way.
Facebook offers many ad types that can be used to help you build more local awareness, drive to targeted landing pages and even get you more followers. Regardless of your goal, there is probably a Facebook ad type that will work for you.
Be careful, though. Advertising is another one of those things that are better left to the experts. Without experience or knowledge of proper targeting, you may end up losing more money than you think with only a few leads to show for.
Previously known as Google AdWords, Google Ads is continuously growing.
When a potential client is looking for a product, service, promotion, or anything from anywhere in the world, they are likely going to search for it on Google. That client is looking for you, and Adwords gets you found no matter how new or old your business is.
Google Ads is one of the most effective small business marketing tips as it can drive traffic to your chosen product/service and ultimately getting increased sales.
Email marketing is one of the most effective ways to stay in touch with potential customers. As it turns out, email marketing is much more popular than you thought. Base on a digital marketing report, 83% of people prefer email as one of the channels to receive promotions from the brands they trust.
Look into this digital marketing tips 2019 and see which strategy might be a good fit for your company. If you are not sure which strategy will work best for your business, consult CreativoUAE. We are one of the best digital marketing agency in the UAE that engages in all relevant internet disciplines.