How Does SEO Work?
Jul 18, 2021 | Reading Time: 2 minutesAre you planning to start your SEO journey for your business? You might have heard that SEO can help drive traffic to your website, but you aren’t really sure how it works or what search engine optimization techniques focus on. If that
Are H1 Tags Necessary for SEO in 2021?
Jul 11, 2021 | Reading Time: 2 minutesTo rank high on Google’s results pages, you need to follow several strategies. Whether it is about using quality content or the optimization part, things need to proceed correctly, following the right direction. The usage of headings and subheadings is equally
Digital Marketing – Where To Start?
Jan 31, 2021 | Reading Time: 2 minutesMarketing your company online is a big deal these days. After all, research shows that internet usage has almost doubled over the past decade and this shift has massively affected how people interact with businesses. Generally, digital marketing refers to any
Why Is SEO A Continuous Process?
Dec 23, 2020 | Reading Time: 2 minutesSearch Engine Optimization is a mid to long term strategy, ranking a website higher in search engine result pages. However, a one-time SEO configuration cannot give any website an ongoing ranking success. Neither does a quick SEO fix solve your
What is a Session on Google Analytics?
Dec 16, 2020 | Reading Time: 2 minutesWhat Is a Session? Google Analytics is a widely used Google marketing platform. In Google Analytics (GA), a session is basically a user’s visit to your website. When a user lands on your website, GA records that particular session with the date
Know more about Image SEO
Dec 9, 2020 | Reading Time: 2 minutesImages are crucial in making your content more accessible, attractive, and engaging to users. Image SEO affects the way your images are ranked in Google images and your organic page ranking as a whole. SEO Benefits from using images in your content
Why Must You Use Both SEO And SEM To Build Your Brand?
Aug 23, 2020 | Reading Time: 3 minutesMost of the time, businesses rely on only one online type: either paid or organic, but not both. Choosing only one of the two strategies limits the business's web presence and can result in missed opportunities to demonstrate value and
Staying Relevant to the Trends People are Searching For
May 17, 2020 | Reading Time: 3 minutesWhether you like it or not, your industry is changing. Everything changes; it always has, and it always will. As technology grows and continues to evolve, it can be challenging for many businesses to connect with their target audience in
How Has Coronavirus Impacted Search Behavior?
May 7, 2020 | Reading Time: 2 minutesThere’s no doubt that the crisis caused by the Coronavirus (COVID-19) pandemic has brought an incredibly difficult situation to businesses around the world. Many businesses are going through a lot of new challenges as international borders close, bricks-and-mortar businesses shut
Why SEO (Search Engine Optimization) is Difficult?
Aug 28, 2019 | Reading Time: 3 minutesSearch engine optimization is often considered as one of the most cost-efficient online marketing strategies you can pursue, but ranking on different search engines, especially on Google is harder than ever. Here are two major factors why SEO is difficult: 1.