To successfully market your business, a creative and purposeful website is simply not enough. Your website should be found by your customers online. Business owners can invest in Pay-Per-Click advertising, and there is no doubt that this works and will get
With an increasing number of people accessing the internet with their mobile devices, having a mobile-responsive website is essential. In recent years, Google has favored mobile-optimized websites in search results on smartphones. Research also indicates that conducting business on a
Nowadays, multitasking and instant results are the norms, so it is no surprise that the voice search has been getting more popular. A study from Google shows that 55% of teens and 41% of adults use voice search more than
It is no doubt that mobile has overtaken the web for the past couple of years and as expected, Google has made some important changes to reflect this. In 2016, the search engine giant announced the mobile-first indexing. This will
A brand name allows customers to trust the quality of each service or product that a business offers in the market. Every single mention of a brand name recalls a customer’s perceptions and experiences, regardless if it is positive or
Search engine optimization is often considered as one of the most cost-efficient online marketing strategies you can pursue, but ranking on different search engines, especially on Google is harder than ever. Here are two major factors why SEO is difficult: 1.
In 2017, Google alone has recorded more than one trillion searches on the web. This massive statistic just proves the search engine’s influence and domination in the digital world. With its strict search algorithm, it is highly important that you
On late Thursday, 4th of April 2019 or Friday, 5th of April 2019, webmaster experts started to notice that there were some web pages that are no longer showing in Google’s search engine results pages. According to research, 4% of