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The Importance Of A Blog On Your Website

Nov 29, 2020  |  Reading Time: 2 minutes

Regardless of business size, a great website should never be static. After all, it is an excellent opportunity to create a discussion with new visitors who might just become your most loyal customers.

Gone are the days when only individuals had a blog and used them as a place to express their opinions. Today, brands use blogs to grow their businesses and expand their reach.

Irrespective if you are a small business or a multinational company, blogging is undoubtedly an integral part of your online content marketing strategy.

Below are the top 5 reasons why it is important to post a blog regularly.

1. Blogging keeps your audience updated about your business

Beyond your website, a blog is an effective platform to keep your audience updated with your business’ latest happenings. Think of it as your direct communication channel. It’s a place to discuss your products and services, share timely content, and comment on relevant industry trends in a way that lets your brand stand out.

2. Blogging boosts SEO

Search engines always aim to provide fresh, valuable content to online searchers. Online marketing agencies say that blogs are one of the most effective ways to provide fresh content regularly. By blogging consistently, you give Google, and other search engines new content to index. You create opportunities to use those all-important keywords to increase your visibility on search engine results pages.

3. Blogging helps improve internal linking

Unlike inbound linking, internal linking is a digital marketing strategy that is completely within your control. This means there’s no reason not to use them within your blog posts. Internal linking helps visitors with site navigation, pointing them to the most important pages on your website.
Additionally, linking internally to other blog posts and other pages on your site can also improve SEO success. The more relevant links you incorporate, the more likely you’ll rank better, leading to more traffic and potential leads.

4. Blogging generates leads

You can utilize blogs to get emails from interested leads by asking them to subscribe to your blog posts. Those emails can then be used for marketing purposes to increase touchpoints with your target audience. Not only will they regularly see your blog posts, but you can now also use these leads for email marketing opportunities to promote your business, send special promotions, and more.
The more often you can connect with a new subscriber, the higher the chance of converting them into customers.

5. Blogging helps the brand to become an authority

Your blog content should be able to answer potential customers’ common questions and discuss industry trends. Suppose potential customers view your blog as one that can provide helpful information about relevant topics. In that case, they see you as an authority in your industry, and they may be more likely to do business with you than with your competitors.

The 5 points mentioned above clearly indicates the importance of blogging. This means that adding a blog to your website makes sense. With minimal expense and effort, you can boost search engine rankings, build credibility, increase website traffic, and foster relationships with customers. Consequently, your readers may want to do business with you.

In case you want further information and advice on starting a blog for your website, we can help! We are experts in online marketing services, including blogging.