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Understanding the Basics and Importance of On-Page SEO

March 29, 2020

With the creation of search engines, an entirely new marketing process was introduced: search engine optimization. Known as SEO, it is a strategy of improving your website’s visibility on search engines, especially Google. Aside from local SEO services, the practice of SEO can be broken down into two major parts: on-page SEO and off-page SEO. In this post, you’ll get a guide to understanding and improving your on-page SEO.

ImportantOn-page SEO refers to developing and optimizing website structure and content – anything that is relatively “on” the page. It is all about creating and enhancing relevance signals for a webpage with respect to the search query. In line with this, having a great on-page SEO strategy will increase the probability that your off-page SEO strategy will be successful. Ignoring on-page SEO means missing a high chance to influence how search engines see your website. To understand better, below are some of the basics of On-page SEO.

Keywords – it is highly important to know exactly what a given page is about and what the best keywords are to describe it. A reputable SEO agency in Dubai says that keyword research is always the first step of any successful SEO campaign. After finalizing your main keywords, it is recommended to optimize your web pages. By doing this, Google and other search engines will take notice and you’ll begin to see an improvement in your website’s rankings.

Content – The content of your website is what ultimately drives people to your website, keeps them happy, makes them share it and spread the word. It is important to remember that your content should be optimized for humans, not for search engines. Moreover, providing content with useful information that accurately describes your topic will attract new visitors and entice other websites to link to your content. To ensure that your content is following Google standards, it is recommended to opt for professional SEO services.

Meta tags – Meta page titles and descriptions are two of the most important tags for any website. These two tags are the representative of your webpage in Google. These elements are the final step for people in deciding whether to visit your website or not, so the most important function of these elements is to activate the searchers to click on your link.

Header tags – Heading tags indicate the structure of webpage content. These tags tell both the search engines and readers as to the hierarchy of importance of the text on the webpage. A big on-page SEO best practice is to include a page’s relevant keyword in the H1 tag.

URL –  The URL address should describe what the page is about. Users should be able to understand whether the page will fulfill their needs without loading it in their browsers. It is recommended that the URL address suffix should be the shortest summary of the page.

If you follow this guide with the help of SEO professionals from Creativo, a reputable internet marketing company in Dubai, you will be able to do your on-page SEO in no-time. Call us now to know more about our services that can help your business grow online!