Voice Search SEO Matters for Your Online BusinessOct 11, 2020 | Reading Time: 2 minutes
SEO is continuously changing, and any business needs to stay informed of these changes. In addition of being mobile-friendly and other current SEO strategies, the next thing that is projected to come in Google’s prioritization is the voice search readiness of websites.
What is Voice Search?
As the name implies, voice search refers to voice recognition technology that allows users to search by simply speaking into a device. The device could be a computer, a smartphone, or a smart home assistant.
Why Voice Search Matters for Your Online Business?
With online users starting to look for new ways of using technology through voice commands, businesses must adapt to this trend. Voice searches through search engines, especially on Google, have increased exponentially in the last few years. Therefore, it is crucial to understand voice search optimization and incorporate it into your digital marketing strategy.
Furthermore, research says that it is also expected there will be more than one billion devices featuring voice assistants by the end of 2020. This shows the relevance of voice search and how important it is that online businesses optimize for voice.
How To Optimize for Voice Search?
So what can you do to jump-start your voice search marketing? Here are a few helpful tips:
Use Long-Tail Keywords – Keywords tend to get longer and longer with voice searches. Therefore, you should include as many of them as possible in your content, but make sure that you are still using keywords contextually.
Implement FAQ pages – If you want to go the extra mile in optimizing for voice searches, including an FAQ page on your website is a great idea. FAQs empowers you with question keywords as well as conversational answers. In addition to this, FAQ content adds value to your user’s experience, making it favorable from the SEO ranking perspective.
Implement structured data – Structured data is undoubtedly a vital factor that helps search engines organize and classify your content. This means that this data helps search engines better understand the information on your site. While it doesn’t directly affect your SERP rankings, having this data will give you an excellent chance to appear in featured snippets and voice search results.
Speed up your website – More likely, people using voice search are like in a hurry—after all, it is much quicker to speak than to type a query into the search bar. To meet your audience’s need for speed, make sure that your website loads fast.
Be mobile-friendly – Most voice search occurs on mobile devices, so focusing on creating a mobile-friendly experience all around should be a major focus of your optimization efforts.
Voice search is one of the essential trends today, and ensuring that your website is optimized for it is a great way to gain a competitive edge for your business. Creativo’s team of experts has deep expertise in search marketing facets, including voice search services. Get in touch with us and see how we can help you set the right voice search optimization strategy for your business.