Ways To Get More Google ReviewsAug 30, 2021 | Reading Time: 2 minutes
Reviews are highly important to any business as they can influence customer decisions in several ways. According to a survey conducted in 2021, Google business review surpassed other review sites like Yelp and Yellow Pages in terms of growth in online reviews.
This means that Google is dominating not only online searches but also the review market. 64% of consumers say that they are likely to check reviews on Google before visiting a business.
If you’re able to build a steady influx of four-star-or-above reviews, consumers are more likely to choose your business over a competitor. So, as a business, you might be wondering how to get positive Google reviews.
Below are some proven ways.
1. Claim your Google My Business profile
The very first step would be to claim your Google My Business (GMB) profile. This profile is free and gives you control over your store listing that shows up on Google searches.
Claiming your business profile allows you to update necessary business information such as your address, business hours, link to your website, and more.
Filling out this necessary business information informs users that this is an official profile, making customers more likely to leave a review.
2. Show your customers how to leave a review
For some people, the hurdle between them leaving a review or not is simply they have no idea how to do it. Therefore, you should show them. Either has a printout available at your front desk or even consider creating a page or blog post on your website with instructions on how to leave a Google review.
3. Send email reminders
Most customers aren’t going to leave a review right after they order a product from your website. Most of the time, customers need to experience the product or service before leaving a review. Hence, it is recommended recommend sending an email reminder a few days or a week after the completion of the transaction. Additionally, you can also integrate your Google review requests into your monthly newsletters.
4. Create a link for customers to write Google reviews
Creating a unique link and sharing it with your customers encourages them to review your business on Google. In line with this, don’t forget to share links on your social media profiles, Newsletter campaigns, or whenever and wherever customers are likely to leave a review.
5. Respond to reviews
Whether you get a positive or negative review, it is essential to respond to all Google reviews you receive. Research shows that businesses that responded to customer reviews received 12% more reviews, while also increasing their rating by 0.12 stars. However, be careful when responding to negative reviews. Look at this as an opportunity to learn and grow your business.
No matter which approaches you to use, focusing your efforts towards gaining customer feedback can help your business in various ways. You’ll get the data you need to ensure you’re resonating with your target prospect and meeting their needs – and you’ll gain some valuable word-of-mouth recommendations as well.
If you need help in implementing these strategies and other local SEO services, get in touch with us and we will support you.