Reviews are highly important to any business as they can influence customer decisions in several ways. According to a survey conducted in 2018, Google’s business review surpasses other review sites like Yelp and Yellow Pages in terms of growth in online reviews. This means that Google is dominating not only the online searches but also the review market. 64% of consumers say that they are likely to check reviews on Google before visiting a business.
If you’re able to build up a steady influx of four-star-or-above reviews regularly, consumers are more likely to choose your business over a competitor. So, as a business, you might be wondering how to get Google reviews? Below are some proven ways.
- Claim your Google My Business profile
If you haven’t done this yet, then this is your first step. Make sure to claim your Google My Business profile. This profile is completely free and gives you total control over your store listing that shows up on Google searches.
In line with this, claiming your business profile allows you to update necessary business information such as your address, business hours, and link to your website. Filling out this necessary business information tells users that this is an official profile, making customers more likely to leave a review.
- Educate your customers on how to leave a review
For some people, the hurdle between them leaving a review or not is simply they have no idea how to do it. Therefore, you have to educate them. Either has a printout available at your front desk or even consider creating a page or blog post on your website with instructions on how to leave a Google review.
- Send email reminders
Most customers aren’t going to leave a review right after they order a product from your website. Most of the time, customers need to experience the product or service before leaving a review entirely. Hence, digital marketing agencies recommend sending an email reminder a few days or a week after the completion of the transaction. Additionally, you can also integrate your Google review requests into your monthly newsletters.
- Create a link for customers to write Google reviews
Creating a unique link and sharing it with your customers encourages them to review your business on Google. In line with this, don’t forget to share links on your social media profiles, email campaigns, or whenever and wherever customers are likely to leave a review.
- Respond to reviews
Whether you get a positive or negative review, it is essential to respond to the Google reviews that you receive. Research says that businesses that responded to customer reviews received 12 percent more reviews, while also increasing their rating by 0.12 stars. However, be careful when responding to negative reviews. Look at this as an opportunity to learn and grow your business.g
No matter which approach you use, focusing your efforts towards gaining customer feedback can help your business in various ways. You’ll get the data you need to ensure you’re resonating with your target prospect and meeting their needs – -and you’ll gain some valuable word of mouth recommendations as well.
If you need help in implementing these strategies and other local SEO services, get in touch with Creativo, to get the job done right.