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Website Security Matters to SEO

Jun 17, 2022  |  Reading Time: 2 minutes

When it comes to SEO, a reliable SEO company in Dubai will work to cover all aspects of a website that need optimizing. But this is not easy as several factors influence a site’s ranking in SERP.

Security is one of the significant ranking signals that cannot be overlooked. When talking about SEO, people often think about keywords, backlinks, site structure, and sitemaps. However, security is now a more prominent ranking factor than ever.

Google, is keen on promoting secure, encrypted connections by websites, intending to make the Internet safer. In 2014, Google announced that HTTPS would become a ranking factor. This means that whether your site uses HTTPS could affect its position on the search engine results page.

What is HTTPS?

HTTPS stands for “hypertext transfer protocol secure”, and it’s the improved and more secure version of HTTP. Internet users will see a little padlock icon in the browser’s address bar when visiting an HTTPS-encrypted website.

The HTTPS encryption allows internet users to exchange data within the website’s server without exposing it to other third parties such as the internet provider or the network admin. This is especially important for sites that require login information for banking, messaging, etc.

website security matters

How does HTTPS affect SEO?

Companies that focus on online marketing believe that HTTPS encryption positively affects a site’s SEO ranking in the long run. Migrating a website from HTTP to HTTPS is considered a change of URL by Google, so it may cause some downturn in the initial rankings.

This should be a short-term fluctuation and will eventually settle down. As HTTPS is a ranking signal, it is expected to have an overall positive effect on rankings, not to mention the other benefits which come from increased user trust. In line with this, it is vital to track a site’s ranking and traffic data before and after a website migration and ensure that Google tools such as Google Search Console and Google Analytics are updated. That is where a professional SEO team may be able to help.

Keeping your website safe is a top priority in most businesses. What you might not realize is that it can also help improve your search engine ranking as well. With the right security in place, your business is less likely to suffer a hack that compromises your website and all essential data that some with it.

Moreover, website security is vital for being on good terms with Google and maintaining a positive SERPs ranking.

It is essential to take time once or twice a year to review your security processes and make sure they’re the best they can be. So, have you ensured that your website is safe from the Internet’s troublemakers? If not, digital agencies in Dubai, like Creativo, can help. Get in touch with us today!