What Does an SEO Firm Do?Sep 17, 2020 | Reading Time: 3 minutes
A lot of business owners do not know what happens at an SEO firm. To understand what an SEO firm does, you must first understand what SEO is.
SEO is an acronym for search engine optimization. This is the process of increasing a website’s organic traffic by improving its ranking in search results, thus increasing overall online visibility. SEO is the process of creating, editing, and reworking content that ranks well on search engines, thus allowing a company’s website to rank higher. In addition, your website must also be secure, fast, and just as friendly on mobile as it is on a desktop.
Furthermore, your website’s content should also be unique, crawlable, and have references from other major (high reputation) websites. But what exactly does an SEO agency in Dubai do to make those things happen?
Communicate with you
During the onboarding, an SEO firm will effectively communicate with you to understand your business. The information they need could be your business goals, USP’s, existing campaigns, any previous SEO work you’ve done, either internally or externally, the specific challenges you face, etc.
This information forms the strategy they will develop and implement for your business. Ongoing communication is based around reporting on results and adjustment of strategies to maximize its relevance.
Audit your site
Auditing your website is one of the vital parts of the onboarding process. A reliable SEO consultant will assess your site’s current performance and look for opportunities to improve it. A detailed audit lays the foundations for a meaningful ongoing SEO strategy.
Through the information and insights acquired in the above steps, an SEO firm will develop a strategy with objectives to achieve your business goals. This will outline planned activities depending on the scope and specific objectives.
Carry out keyword research
Keywords are an essential part of SEO as it can make or break a strategy. As a business owner, it’s important to know what search terms your audience uses to find the services or products you offer. This research helps identify the keywords that bring maximum traffic to a website.
On-Page and Off-Page Optimization
On-page and off-page SEO are an integral part of SEO services. On-page SEO mainly includes on-site optimizations to rank every page of a website in the search engine result pages. This optimization uses both technical and content elements to improve your web page quality. Professional companies like Creativo would, if needed, advise to add content related to services or products to be more precise, add options for more keywords specific searches and enhance UX.
On the other hand, as the name implies, off-page SEO refers to the activities that an SEO firm performs outside of your site that indirectly impact your ranking within SERPs. Off-page optimization is equally important as it improves your search engine ranking and user perception of your website’s relevance, authority, trustworthiness, and popularity. Article writing and submission are an integral part of off-page SEO.
SEO needs consistent monitoring to be effective. Google updates its algorithms frequently, and websites move around in the rankings according to their marketing efforts. In Dubai, a reliable SEO agency uses various tools and techniques to monitor orders, traffic, engagement, user journeys, conversions and much more.
Report on results
A good SEO firm provides information on the metrics associated with all of the goals identified during onboarding. The report may include visibility, traffic, leads, conversions, and/or ROI metrics. This is often accompanied by commentary from the firm, explaining what has happened and why, as well as insights to be carried forward in the campaign.
In a nutshell, having a strong online presence in today’s digital world is vital for your business success. To achieve this goal, search engine optimization is a must.
If you want to become the leader to your industry and for your website to rank well on search engines, then a company like Creativo, is more than likely, the one that can help you achieve this. We specialize in both local and national-level business marketing, offering a variety of digital marketing services.