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What does iOS 14 Update mean for your Facebook Ads

Sep 16, 2021  |  Reading Time: 2 minutes

Earlier this year, Apple has announced that there will be changes in iOS 14 or higher that may significantly affect how information from social media advertising is received and processed by Facebook tracking tools like Facebook Pixel and other apps from the Facebook family. While the results of the change may or may not be visible immediately, they will have a huge impact on how ads are delivered to users.

Over the years, businesses have been advertising on Facebook and using the platform to effectively communicate with their target customers. Several studies have also proven that the platform has been a great help when it comes to increasing the visibility of small and big businesses alike. While it has been a huge help to many small businesses, the recent changes implemented by Apple for devices using iOS 14 or higher may completely change the game for small businesses that solely rely on Facebook ads.

How does it work?
Once the new update is rolled out, Apple will require that apps available in the App Store that uses a track function to show a prompt to iOS 14 users to review permissions granted to the pages/apps.

What does this mean for advertisers?
Apple’s new policy will prohibit the collection of certain data and sharing unless people opt into tracking on iOS 14 devices using the prompt. As more people continue to opt-out of tracking on iOS 14 devices, ads personalization, and performance reporting will be limited for both app and web conversion events.

While not all business owners spend most of their time looking at Facebook insights and checking resources to help them in setting up a targeted campaign to reach their target market, it still contributes to setting up campaigns with a more targeted reach, as well as potentially lower the cost for each ad.

If a lot more people opt out of the new tracking method, more small businesses that mostly rely on the data gathered by these tracking tools will be affected. Since the collected data will be very limited, it will be more difficult for advertisers to create and deliver ads based on the personal preference of the user.

If you are looking for a digital marketing agency in Dubai that can give you the best advice on how to make the most out of the data that is available to you, Creativo offers a range of digital marketing solutions to help businesses achieve their full potential in the digital space.