What is Google RankBrain, is it a Ranking Factor in Google Search?

Google algorithm changes and updates every now and then. Whether it’s looking to improve its services or test out new updates that may help users have a better experience when searching online. Many companies offering digital marketing services in Dubai are always on the lookout for these updates so they can adopt new marketing strategies which will help keep them

What is Google RankBrain?

RankBrain is a part of Google’s core algorithm which uses machine learning to determine the most relevant results to search engine queries entered by users around the world. RankBrain refers to the machine’s capability to teach itself using various inputs instead of being taught by humans or relying on detailed programming.

Before RankBrain was developed, Google used its basic algorithm to determine which results to show for a specific query. The results may not be exactly what the user is looking for, it will show if it has the right keywords.

Once RankBrain was utilized, “it is believed that a query now goes through an interpretation model that can apply possible factors like the location of the searcher, personalization, and the words of the query to determine the searcher’s true intent. By discerning this true intent, Google can deliver more relevant results.”

Is it a Ranking Factor in Google Search?

Google algorithm uses hundreds of signals to determine the ranking of pages. The best SEO agency in Dubai uses these known signals as a guide in creating content and designing some aspects of the webpage to offer a better user experience.

While it is quite new, the best SEO company in Dubai must quickly learn how to adapt to RankBrain as it is a relevant ranking factor. According to Google, it is the third-most important factor for ranking web pages.

Whether you need to hire an SEO company Dubai to help you remain relevant online as new updates roll out or you need assistance on creating your marketing campaign, we at Creativo can help clients reach their full potential with our digital marketing services covering e-commerce, web design, SEO, SEM, and SMM. We are a social media marketing company in Dubai that can help you create a customized strategy for your business.