ARTICLES AND NEWSLETTERS

What is “Web Presence”?

November 10, 2019

In today’s online world, almost every business has a web presence. Most of the time, it is on social media, forums, websites, blog sites, and many other online platforms.

Web presence is not about having multiple websites or social media accounts. It is about the quality of your presence in the digital world.  Does your web presence generate enough traffic daily? Do you have a lot of followers on your social media accounts? Is your audience engaging with your content? Those are just some of the questions to identify if you have a good web presence. Anyone can have hundreds of websites and social media accounts. However, internet marketing companies in Dubai believe that the more important thing is having quality in the content that’s being posted and shared on these platforms.

How to Develop a Web Presence for Your Business?

1. Website

The most important aspect of web presence is the business’ website. It needs to be written in a manner that will ensure people are able to find it through search engines, like Google when searching for the products or services you provide.

2. Market research

Market research requires industry keyword research and developing an in-depth analysis of a business. Before advertising any product or service, it is important to know first your industry, your audience, and your competition.

3. Search Engine Optimization

Search engine optimization is another vital aspect of developing the web presence of any business. During this process, SEO companies in Dubai optimize your site for both the user and search engine by creating high-quality content, improving site speed, optimizing images, building links and more.

4. Integrate social media

Social media is an important tool for businesses to want to build a powerful web presence. Online advertising companies in UAE suggest going beyond including social media buttons by adding your Instagram and Facebook feeds directly on your website so customers can stay up to date.

5. Paid Search Advertising

Engaging with paid advertising for search results, such as Google Ads, is a fast way to keep your business listed at the top of the search engine results page. It is important that paid campaigns are managed by someone highly trained in the platform, so you do not waste any time or money.

Web presence is highly important and recommended for all businesses. If you are seeking to drive business by building your web presence, get in touch with the marketing professionals at Creativo. They utilize all of the above methods including professional SEO services and others to ensure that your business is easily found online. Give us a call at 04 568 4882 to learn more or to boost your web presence today.