Every business owner surely wants to have a website that appears at the top of the search engine results page through a variety of keywords. Getting high ranking through keywords that are important to your business means a high number of entrances to the website which may result in higher revenue and profit.
So how do Google and other search engine’s algorithm rank sites? Apparently, Google uses more than 200 different factors to rank a site. However, not all these factors are equally important. Digital marketing companies in Dubai say that some of these are indeed must-haves, but others might not make much of a difference in your market.
Below are commonly the most important ones:
H tags – H-tags such as H1, H2 and H3 are tags that mark the page headings and the hierarchy between them. Basically, H1 is the main heading and should appear once in every page of the site while other headings can appear more than once. In line with this, it is suggested that the headings under these tags contain the keywords you want to rank.
Unique Content – content is the heart and soul of any website. It is the message and information you want to share with customers, and the way you communicate everything about your business. Therefore, your content should be completely unique to your site, engaging to your audience, detailed, and easy to read.
Use of Keywords – conduct research regarding the search terms and try to figure out which keywords are the most relevant and valuable for your business. After listing and categorizing the keywords for each page, integrate these keywords into the site’s content in the most natural way possible.
Metadata – In online advertising, metadata refers to snippets of text that make it clear to search engines what a particular page is about. The important metadata to include to every page of your site are title tags, meta descriptions, and Urls.
Backlinks – Backlinks has been and still remains one of the most important Google ranking factors to focus on. They give Google and other search engines a clear signal about how good your website is in terms of quality and relevance. This means that Google will always give more weight to quality backlinks than poor backlinks in high quantity.
User Experience – In today’s online world, if you want your website to rank higher than your competitors, you need to exert more effort in improving your site’s user experience. In order to give your visitors a great user experience and gain more points in the eyes of Google, make sure you focus on improving your site’s page speed and mobile friendliness.
Social signals – When it comes to online marketing, the ‘social’ factors in Google’s algorithm probably take up an important part in what affects ranking. Links and shares from different social platforms increase the traffic volume on the site. In addition to this, social profiles, as well as contact information, show that the site has real and accountable people behind it.
That being said, these factors are only the beginning and are just a few of the many ranking factors. There are dozens of others that all interact with each other to influence your rankings. Creativo, an internet marketing company in Dubai, has full-time SEO professionals who test, tweak, and monitor those factors to reveal new signals and understand how they combine. If you need assistance in making the necessary changes to your website, Creativo can help.