With over two billion users around the world, Facebook offers a huge audience for different businesses. However, with more than 60 million active Facebook business pages on the platform, there is also a lot of competition for those all-important ‘Likes’.
Why are Facebook ‘Likes’ Important?
Posts likes do indicate that your audience is interested and enjoyed what you posted and may want to see more of your content. Experts say that the audiences read and share the most liked post(s) or content. Therefore, every post that you share should be the right product or service they were looking for.
Every Facebook post plays an important role in social media marketing and the likes received on each post has a unique value. The more likes you get, the higher the chances of getting the product sold. So, the content created for the post by the marketer has to be planned carefully.
Getting more likes requires you to share content that is truly likeable—and engage in ways that make your brand likable, too. If you think you’re not getting enough post likes, check the common reasons below:
1. You post at the wrong times
Before receiving any engagement on your posts, you must put your business in a position to be seen by fans. This does not have to involve complicated algorithms & hours spent scrolling through Excel documents. You can check your Facebook Insights to see when your fans are most active online. From your fan page, scroll to the top & select Insights. Then click “Posts”.
In the report, you will see the times your fans were most active in the past week. Remember, that’s local time. It is recommended to test time slots around the most popular times to see when works best for your page.
2. Your Content Doesn’t Inspire Engagement
Based on research, the average user spends about three seconds on each post before getting bored and moving on. This means that you don’t have a lot of time to capture the attention of the users browsing their feeds. If your post isn’t engaging enough, they aren’t going to do more than skip it. Therefore, it is important to make sure that every content you share inspires engagement. If you are not sure of what type of posts are engaging for your target audience, SMM services in UAE can help you assess and identify the best content.
3. You Either Post Too Often or Too Rare
Generally, posting too often or too rare could deteriorate your Facebook social reach. However, this works differently depending on what type of page you run. The main idea is; if your page is meant to promote your brand, it’s recommended to stick to just one post per day.
4. You’re Not Targeting the Right Audience.
Basically, this only happens if you don’t promote your page the right way. People should be able to tell what your page is about, what your products and services are, or what you’re promoting the moment they land on it. Otherwise, you’ll end up with an audience you can’t really engage with, as you don’t share the same interests. If you opt to engage with a reputable online marketing agency in Dubai, they are able to help you reach the right audiences and show them the right content at the right time.
5. You’re Not Paying for Exposure
It’s true that it has become hard enough to use Facebook organically that many businesses are starting to think of it as a pay-to-play platform. In fact, experts suggest that businesses should treat Facebook as a paid ad platform because it’s highly difficult to gain any major traction as a free user. Hence, if you want to get a huge following, you’re going to need to pay for the exposure.
The above are just a few of many possible reasons why your posts don’t get likes. After all, learning from your mistakes, amplifying your successes and giving your followers content you know they’ll enjoy are key to boost the quality of your content. This will automatically lead to more Facebook “Likes”. If you are interested in integrating social media marketing as well as local SEO services, get in touch with Creativo today! We sure are capable of drafting a custom strategy that tailors your business needs.