Why do Businesses Need to Invest in Email Marketing?Oct 4, 2020 | Reading Time: 2 minutes
Long before there were social media, many businesses were using email to reach out, nurture, and convert new customers. In fact, more than 34% of people worldwide use email. That’s about 2.5 billion people. This number is expected to increase to 2.8 billion email users in the next two years.
Here are some top reasons why your business needs to invest in targeted email marketing services:
1. Stay connected with your audience
Through emails, you can keep your customers informed, which gives them a feeling that you are thinking of them. People who have signed up for your email list have already committed to receiving these notes. So they will likely enjoy these emails, and it will boost engagement with your customers.
2. It is easy to customize and integrate into other marketing tactics
The flexibility of email marketing is another reason why you should include this tactic in your overall marketing strategy. Depending on your email database’s size and the crafter’s skill, email marketing messages can range from simple to very complex. In line with this, emails can be personalized to include the receiver’s name and even more. Additionally, it can also be utilized with just about any other marketing strategy, which makes email an essential part of any integrated marketing campaign.
3. It’s affordable
Email marketing solutions are easy, effective, and inexpensive. It allows business owners to reach a large number of consumers at a rate of Dirhams per message. For small-business owners on a budget, email marketing is a better choice than traditional marketing channels like TV, radio, or direct mail.
4. Email lets you build brand awareness and appeal
Building brand awareness is vital for any business regardless of size and industry, as it plays an important role in driving consumers to choose your products/services over competitors. The better they know you, the more likely they’ll do business with you.
So how does mail campaign service build brand awareness? Awareness comes from attracting attention. People learn about your brand when you make it visible. Using email after seeking permission, you can send subscribers email content such as industry updates, expert advice, market news, or blog updates.
5. Email inspires action
All marketing strategies carry a call to action. Through email marketing, you can easily embed call to action buttons. These buttons can do a multitude of things. You can use them to:
● Ask people to sign-up for your latest course
● Direct them to your blog/website
● Nudge them towards a sale
● Ask to share content on social networks
● Offer discounts, etc
Today, email marketing is one of the ideal ways to connect and engage with customers. From crafting a monthly newsletter to keep customers informed to sending a promotional offer, email marketing strategy makes it easy to take your efforts to the next level and drive more conversions.