ARTICLES AND NEWSLETTERS

Why do Search Engine Rankings Change Frequently?

November 17, 2019

If you own a website and you are regularly monitoring your ranking, you may have noticed that the rankings change frequently.  What causes search results to change frequently? The change in the rankings is something that has confused many individuals for a while now. Following some of the reasons why your website ranking changes frequently.

Geographic Location

Most search engines, especially Google rely heavily on location services. This means that the location settings on the device you are using will generally reflect the search results. This can be a good thing for local businesses who are only seeking customers in close proximity and who are engaged with local search engine optimization. However, this can hinder global businesses seeking to achieve broader visibility.

Previously Clicked Google Links

If you have searched Google using the same search terms, and repeatedly clicked on a particular link from the results page, Google’s results will start to change. Sites that you visited from the links in the results will start to show up more and more frequently moving higher on the page.  This may create a false impression that a website is ranked higher than it actually is.

Competition from Other Websites

It is possible that you are doing everything right but still see a drop ranking. One reason for this might be that your competition is doing a better job than you.

It is important to always keep an eye on your competitors by analyzing and monitoring their online activities and strategies. Once you understand what your competition has done to outrank you, make the same changes and make sure to do it better.

Server Issues

A reputable digital marketing agency in Dubai says that it is critical that you resolve any server issues quickly as it may harm your search rankings. Make sure to identify the errors in your server logs and use Google’s Fetch and Render tool to test how a URL on your site renders or is crawled correctly.

Checking the rankings of a website for particular keywords and phrases is not as easy as it seems as Google search results may vary for many different reasons. The points described above are just a few of the many elements that impact the results for a given search. It is important to keep informed about the latest updates and best practices to increase your online visibility and grow your business.

If you are looking for professionals that offer digital marketing services, get in touch with Creativo. They enable businesses to grow digitally by turning digital audiences to real customers. Some of the services they provide include, paid advertising, local SEO services, website management, social media advertising and more.