Most of the time, businesses rely on only one online type: either paid or organic, but not both. Choosing only one of the two strategies limits the business’s web presence and can result in missed opportunities to demonstrate value and build authority with your target audience. Online marketing does not need to be an “either/or” choice. In fact, the best choice for online marketing is a combined approach that utilizes both the best qualities.
SEO vs. SEM
Search Engine Optimization
The importance of SEO lies in the fact that people use search engines every day. Therefore, if you are trying to find people interested in your business’s products or services, you want to reach them where they are hanging out online.
These days, people use search engines to discover new products, find relevant services, locate businesses, and find useful information. Making sure that your website is well optimized helps these people find your business on top of search results. This is especially true if you are leveraging local search engine optimization.
All businesses, whether big or small, can benefit from SEO. Depending on which keywords you choose, you can optimize your site and enjoy its long term benefits such as increased traffic and brand exposure. That makes SEO one of the most cost-effective marketing methods available.
SEM is more commonly used to refer to pay-per-click advertising. The main benefit of SEM is the quick and instant result that you get. Rather than waiting for the search engines to rank your website, you pay for exposure and clicks. When someone clicks on your ad, you pay the search engine for that traffic. It’s a quick way to get to the top of the Search Engine Result’s Page and begin attracting customers.
Moreover, with SEM, you have direct control over your website’s visibility. You can effectively target the right keywords and can successfully outbid the competition. You can drive your brand to the top of the search results, literally overnight. This makes PPC an effective and cost-controlling way to generate large amounts of traffic to your site.
How SEO and SEM Work Together
SEO and SEM are two different strategies to bring relevant and qualified traffic to your website. However, they are tied pretty close together and work hand-in-hand. While SEO focuses on building website traffic organically, SEM focuses on delivering traffic through paid advertisements. Both strategies heavily rely on keywords to drive traffic to business websites. Though the marketing techniques used for each are different, they focus on traffic flows and how they relate to marketing activities.
SEO is the foundation for good SEM. When you have each set up correctly, you have a better chance of getting high-quality traffic and improving conversion rates. Once you have a well-optimized site and sponsored ads appropriately targeted using the right keywords, you have more chance of showing up at the top of both paid and organic searches.
On the other hand, if you have a new website, you can prioritize your SEM campaign first as it can take a while for SEO rankings to become established, but don’t ignore your SEO during this process.
Using SEO and SEM together is one of the best methods to bring consistent and high-quality traffic to your website. Although these two strategies are powerful, online marketing experts have seen a stronger marketing strategy when used together.
Creativo is dedicated to providing the customized solutions and services you need to grow your business. Contact us today and speak to a reputable SEO consultant in Dubai to learn more about how e can improve your online marketing efforts and help you build your business.