Search engine optimization is often considered as one of the most cost-efficient online marketing strategies you can pursue, but ranking on different search engines, especially on Google is harder than ever. Here are two major factors why SEO is difficult:
1. SO MUCH COMPETITION
Almost every business nowadays has their own website. Therefore, there is a huge amount of competition out there. A lot of these websites are also trying to compete online through search engine optimization. This means that competition is a huge factor in SEO. Newer websites have to go through the process just as older websites have had to. The good thing is that there are also people who are probably newer and less experienced as well. SEO consultant in Dubai says that this helps with “pushing” your website up the rankings too.
2. CONSTANTLY CHANGING TECHNOLOGY
Over the last two decades, technology has changed a lot. The internet has become more and more popular and almost takes over our daily lives. Though this change in technology is a positive thing because it helps our lives in a number of ways, it can also be a factor in why SEO success is difficult. Since search engine algorithms are constantly changing, just like the rest of the technology, it means that it can also affect SEO results. When changes are made to the way search engines work, it can affect rankings in just one day.
Search engines are always updating their algorithm and guidelines in order to provide a better user experience. It is reported that Google alone updates its main algorithm more than 100 times a year.
Furthermore, research says that Panda has become a part of the main algorithm and that Penguin will potentially move to a real-time update in the near future. Unfortunately, it is impossible to know when these updates are rolling out because Google does not make announcements about algorithm changes. So, if you have a site that has a penalty, it can be frustrating to wait to see positive results in your SEO efforts. On the other hand, if you create great content and follow Google’s guidelines, you have nothing to worry about. That being said, SEO company in Dubai say that you should be aware of Google’s guidelines when performing SEO on your site.
To sum it up, SEO is difficult due to a highly competitive market and the search engines that are always changing and updating. These changes can be as little as Google changing the way it looks at a certain type of link. There are always changes in Google’s algorithm that could potentially make a huge impact on your website SEO result. Therefore, it is important to be extremely proactive to stay updated on the latest trends in the industry.
It takes a lot of time, dedication and patience to get great results through SEO. So, it is always recommended to find a company that is reputable and can provide professional SEO services, like Creativo UAE. Creativo is always updated and always on the lookout for what’s new in the SEO industry. This means that we can help your business increase organic conversion rate, make the user experience better and increase website traffic by making sure your website follows Google standards and guidelines.