In 2017, Google alone has recorded more than one trillion searches on the web. This massive statistic just proves the search engine’s influence and domination in the digital world. With its strict search algorithm, it is highly important that you should know the rules before joining the game. Fortunately, internet marketing companies in Dubai say that there are several ways to let Google’s search results work on your favor. This is where local SEO comes in.
What is Local SEO?
Local SEO is the process of ‘optimizing’ your business’ online presence in order to attract more customers from relevant local searches. These searches take place on Google and other search engines. Local searches include some important geo-location including the city, state, zip code, etc. Google will then pick up the geo-location of the person and provides search results from that area.
How can your business benefits from Local SEO?
An SEO agency in Dubai says that 64% of internet users rely on Google and other search engines to find local businesses near their location. Out of this, 50% actually end up visiting the local business that they have seen on the search results page on the very same day. This means that if your business is working on face to face transaction, you can’t imagine the number of potential customers that you might be losing on a day to day basis.
Google’s search engines results page responds to local searches by pulling up the top 3 most popular businesses that are most related to the search query. These results are displayed in the form of snippets. Online searchers will be able to see the contact number, business addresses, websites and even direction links going to the particular local business.
Top 3 Ways to Optimize Your Website for Local SEO
1. Optimize your homepage
Your homepage should clearly state what your business is, where you are located and what you do. This will help Google to easily understand the elements of your business. In addition to this, your page title tag, header tag and meta description should also clearly state this information.
2. Add your business to local listings and citation
Local business directory listings and citations are one of the great ways to optimize your website for local SEO which is offered in many SEO services in UAE. It can be time consuming, but it is sure worth it. The key to a successful business listing is to ensure that every single entry is exactly the same. So, it is advisable to mirror the exact formatting and representation of your company from your Google My Business page and make sure to list your business the exact same way in your local directory listings.
3. Do not underestimate business reviews
As your business grows, you will want “positive reviews” that support your business and proves that you do what you say you do, and you are located where you say you’re located. It is also good if people have positive reviews about your products and services as well. When search engines are looking for the best results for a certain search inquiry, they are going to look at a number of factors in their algorithm. These factors include the number of reviews you have on Google, Yelp, Facebook and other listings
Practicing local SEO for your business can be rewarding. Even if you are a small business owner, you must not overlook these strategies. There are digital marketing companies like Creativo that offer SEO solutions from small to big companies in the UAE. We offer precise SEO services that are tailored to different industries and fields.